Resume / CV

Christie Ray Harrison

christierayharrison [at] gmail.com

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Related Experience

  • SapientRazorfish | New York, NY | April 2013 – present
    • Manager, Consulting & Strategy (formerly Rosetta Consulting)
      • Perform quantitative and qualitative research, conduct in-depth data analysis, and build informed marketing plans for brands in industries such as healthcare, technology, and retail, usually as part of customer segmentations or market assessments
      • Manage relationships with 3rd party market research vendors who help execute many of our quantitative and qualitative projects
      • Write surveys and discussion guides for primary research
      • Create and present client presentations that synthesize findings, build out insights and recommendations for clients based on key stakeholders’ questions and research results
      • Utilize Excel, PowerPoint, and SPSS Statistics on a daily basis
      • Manage, train, and mentor junior team members, and collaborate with teams from across the agency network in other disciplines (e.g., creative, tech, planning, account management)
      • Promoted from Associate to Senior Associate, December 2014; promoted from Senior Associate to Manager, March 2017
      • Featured in a Career Hook article about my role in April 2016
  • Horizon Media, Inc. | New York, NY | September 2012 – April 2013
    • Community Manager, WHY consumer insights group, January 2013 – April 2013
      • Identified cultural and societal trends driving consumer behavior for current and potential clients by means of surveys, polls, and online discussion boards
      • Wrote copy for surveys, polls, forums, discussions, and emails that were sent to community of 4000+ panelists
      • Programmed surveys using Toluna AutomateSurvey, analyzed survey and poll results using Toluna Analytics and Microsoft Excel
    • Social Media Strategy Intern, September 2012 – January 2013
      • Assisted strategists on the social media & relationship marketing team with media buying and planning for clients in a variety of industries
      • Involved in creating, executing, and reporting on social media campaigns for multiple brands
      • Coordinated and attended meetings with third party social media vendors and distributed information on their platforms to internal team
  • Breathing Space Institute| Raleigh, NC | May 2009 – January 2013
    • Editor and Social Media Specialist, freelance
    • Edited manuscripts, articles, and website information for author and professional speaker Jeff Davidson
    • Marketed products and services on Twitter, YouTube, Facebook, and Pinterest
    • Assisted with the production, formatting, and ISBN registration of e-books, post them on Amazon and publicize them online
  • WBG Internationals | New York, NY | January 2013 – May 2013
    • Academic Advisor, Freelance Designer
    • Tutored international students in English conversation skills via Skype sessions
    • Assisted with graphic design projects such as logo design and website updates
  • World Vision, Inc.| Seattle, WA | June 2012 – August 2012
    • Marketing Intern
    • Provided feedback  for the creative strategy, design and layout of the World Vision Gift Catalog publication, which generates $33 million+ in annual revenue
    • Researched and implemented strategies for engagement with Facebook followers and email recipients
  • Music Maker Relief Foundation | Hillsborough, NC | Jan. 2012 – May 2012
    • Graphic Design and PR Intern
    • Created  album covers for musicians that Music Maker supports, primarily using InDesign and Photoshop; submitted musicians’ albums for production
    • Researched information for website updates; assisted with publicity and PR efforts; wrote press releases
  • Carolina Union Marketing and Design Services | Chapel Hill, NC | Aug. 2010 – May 2012
    • Design Intern, Aug. 2010 – Dec. 2010 | Design Assistant, Jan. 2011 – May 2012
    • Student Employee of the Month | October 2010
    • 1st Place, Student Multipage Publications | 2011 Association of College Unions International, Region 5 Graphic Design Competition
    • Served student organizations by creating and implementing designs in the form of identities, logos, buttons, t-shirts, posters, advertisements, postcards, magnets, invitations, banners, and activiTV ads.
  • The Pursuit Magazine| UNC | Jan 2010 – May 2012
    • Designer
    • Designed pages using Adobe InDesign for the student faith-based magazine, which is published each semester and distributed on campus
  • Spirited Solutions Speaking and Coaching| Chapel Hill, NC | Jan. 2010 – May 2010
    • PR Management Intern
    • Promoted company and publicized events and articles using social media and networking sites such as Twitter, Facebook, LinkedIn, SelfGrowth.Com, and EzineArticles
    • Assisted with graphic design for products, e-book covers, promotional materials for professional speaker Dr. Barnsley Brown
    • Researched radio shows, magazines, and other media outlets to use for publicity
  • UNC Information Technology Services| Chapel Hill, NC | Jan. 2009 – May 2009
    • Technology Hotline Assistant
    • Performed checks of computer systems and multimedia classrooms, investigated and targeted technological problems

Education

University of North Carolina at Chapel Hill

Key Courses

  • Infographic Design | Spring 2012 | Creating maps, charts, and educational graphics for web and print using Photoshop, Illustrator, and traditional art techniques.
  • New Media Technology and Its Influence on Advertising and PR | Exploring the effects of social media, social networking, Web 2.0, digital advertising, and other new technologies on advertising and PR.
  • Magazine Design | Spring 2011 | Collaborated with a magazine writing class to come up with a concept for a new magazine; created a style guide for the magazine, then designed the issue with a team fellow students.
  • Introduction to Multimedia | Spring 2011 | Developed skills in HTML, Dreamweaver, Joomla, and Flash.
  • Principles of Advertising and Public Relations | Spring 2010 | Developed an understanding of the advertising and public relations industries and the roles they play in society and the journalism industry as a whole.

Activities & Leadership

  • Cornerstone (UNC Campus Crusade for Christ) | Media & Technology Team Leader | 2011-12
    • Managed the tasks of the media and technology team, including website updates, graphic design projects, event promotion, social media updates, and podcast production
  • UNC Business Essentials Student Ambassador | 2011-12
    • Assisted with general publicity efforts for the UNC Business Essentials program with a team of 20 other ambassadors
    • Specifically helped with social media promotions using Facebook, Twitter, and LinkedIn to spread awareness about the UNC Business Essentials program
  • Carolina Association of Future Magazine Editors (UNC’s Ed2010 branch) | 2010-12
  • Society for News Design | 2010-2011
  • UNC Housing Marketing & Communication Student Advisory Board | 2009-10

Skills & Tools

  • Adobe Creative Suite: Illustrator, InDesign, Photoshop
  • Microsoft Office 2013 – Excel, PowerPoint, Word, Outlook, Publisher
  • Facebook, Twitter, Instagram, LinkedIn, Amazon, YouTube, Google+, Pinterest
  • Basic knowledge of HTML, CSS, Dreamweaver, Joomla, WordPress, FinalCut Pro
  • Toluna Analytics, Toluna AutomateSurvey
  • Crimson Hexagon social media monitoring analytics tool
  • Mac, iOS, PC, Android
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